Philosophy
Any problem, challenge, or limitation that is negatively impacting your business is due to the principle of alignment. The same is true of anything positive and healthy in your business. Alignment is the key to unlocking value.
Good Fruits
Most business owners I know have similar desires – more growth, more profit, more value, more time, more balance, more purpose, more impact, etc.
I call these things “fruit”, good fruit, and once we get a taste, we always want more.
What many business owners aren’t aware of, though, is that to produce good fruits from your business, you have to align the roots of your business.
Because everything we experience, create, have, or don’t have externally – our fruit – is the result of the alignment or misalignment of our roots internally.
Roots determine fruits.
And the fact is, you, the business owner, are the most important root of your business.
Aligned Roots
Whenever I begin working with a new client, I start by assessing their business and identifying the good fruit they want more of and the bad fruit they want less of.
No business produces all good or bad fruit, it’s always a mixed bag. Awareness is the key to changing the balance of the bag – increasing the good fruit and decreasing the bad fruit.
Every fruit of a business, both good and bad, healthy and unhealthy, always has a root cause. If the fruit is healthy, it means that the root is aligned. If it’s unhealthy, then the root is misaligned.
The focus of what I do is to help business owners align the misaligned roots of the business, starting with themselves and expanding to each area of the organization, so the bad fruit can fall away and the good fruit can grow and thrive.
Increased alignment = unlocked value
Simple, but not easy…